The Ownership Advantage w/Tanner O’Brien

How Tracking Numbers Can Transform Your Business Success

In today’s episode, “Data Driven Decisions,” our host Tanner dives into the power of tracking and measuring key metrics in your business. Tanner shares real-world insights from his own experience, highlighting how understanding where your time, money, and effort are actually spent can make or break your success.

Boosting Conversion Rates: Why Regular Sales Pipeline Reviews Matter

Today, host Tanner O'Brien dives deep into a topic that's essential for sales success but often overlooked: the power of regular pipeline reviews. Whether you're leading a sales team or working as an individual contributor, Tanner breaks down why consistently analyzing your sales pipeline and reviewing call recordings can be a game-changer.

Transforming Cold Leads into Clients: Building a Value Ladder in Your Business

In today’s solo episode, host Tanner O’Brien, Senior Partner at Action Coach Central Texas, dives into a topic every business owner should consider: what happens next when a potential client says “no” to your offer? Tanner unpacks the importance of understanding the warmth of your leads—from hot referrals that are ready to buy, to colder leads who are just discovering your business—and explains how to nurture those relationships through every step of the sales journey.

Elevating Your Business Through Community Involvement with Guest Will Peckham

In today’s episode, host Tanner sits down with one of Round Rock’s most recognizable leaders—Will Peckham. Will’s roots in the community run deep as a seasoned insurance advisor at Watkins Insurance Group, a former city council member, and a passionate small business advocate.

From Chaos to Clarity: Practical Steps for Effective Prioritization

In this episode, Kay and Tanner dive deep into the art—and the challenge—of prioritization for business owners. Together, they unpack the overwhelm that comes when everything feels important and offer practical strategies to help you focus on what truly matters.

Avoiding IT Pitfalls: Smart Tech Choices for Business Owners with Guests Gregory and Kimberly Gavin

Today, host Tanner sits down with Gregory and Kimberly Gavin, the dynamic duo behind ByteBak Solutions, to dive into all things IT—and why small business owners can’t afford to ignore the tech in their workplaces. Gregory and Kimberly share the most common (and costly) mistake business owners make with their IT systems, and it’s probably not what you’d expect.

Buying Back Your Time: Delegation Strategies for Success

In today’s episode, “Art of Delegation,” hosts Tanner and Kay dive into one of the most crucial—and challenging—skills for business owners: knowing how to delegate.

Unlocking Database Gold: Driving Results with Trust Ecosystems with Guest Terry Petrovick

In today’s episode, we’re joined by Terry Petrovick, founder and CEO of Team Wow Media, who has spent over three decades helping businesses turn forgotten contact lists into thriving communities—and he does it all without paid ads. Terry dives deep into the idea of building “trust ecosystems,” where authentic testimonial videos and value-driven content transform skeptical prospects into loyal clients.

The Lead Generation Playbook: What Works, What Doesn’t, and How to Test Strategies

In this week's highly anticipated episode, "5 Ways Lead Gen," hosts Tanner and Kay round out their five-part series by diving deep into the world of lead generation.

The Inside Scoop on Selling Your Business for Maximum Value with Guest Josh Carnes

In this episode, host Tanner sits down with Josh Carnes, Principal and Senior M&A Advisor at Lion Business Brokers, to dive deep into the world of buying and selling small businesses.