{"store":{"baseInfo":{"podcastTitle":"The Ownership Advantage w/Tanner O’Brien","slug":"theownershipadvantage","podcastDescription":"The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.\n\nEach episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.\n\nWelcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/16754378/Ownership_Advantage6bj7r.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/16754378/Ownership_Advantage6bj7r_1200x628.jpg?s=21b113186657ca55feeba27fa01d16c8&e=jpg","podcastUrl":"https://theownershipadvantage.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/theownershipadvantage/feed.xml","theme":"playlist2","podcastDeepLink":"https://www.podbean.com/pu/pbblog-s3dt8-ffa6ca","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":89,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Tanner O’Brien","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=67f47a4c99b694222502cdf0","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-s3dt8-ffa6ca-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-thoughtpreneur-podcast-w-tanner-obrien/id1742349209","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLR8EpuXmwsuqCCuWggN9lOBoaBOlIGNvx","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Ftheownershipadvantage.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog16754378%26podcastIdTag%3Ds3dt8&dfl=https%3A%2F%2Ftheownershipadvantage.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/6ArvuBQZ8hpfcwXr2rhtYM","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"Roboto"},{"id":"PlayerColor","val":"#9417FF"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"/assets/playlist-banner.jpg"},{"id":"BackgroundImageForMobile","val":null}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/playlist-banner.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#ffffff"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/dz3j5YIzpuob","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-kNeDk8Czvu6l","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2023 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://theownershipadvantage.podbean.com","apiCommonParams":{"t":"67f47a4c","clientSignature":"6a4aedd87a725097510a253a10bfa52e","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb23514600-i4c8q","episode":{"id":"pb23514600","idTag":"i4c8q","title":"Why Defining Leads is Crucial in Your Business","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/16754378/Ownership_Advantage6bj7r_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/16754378/Ownership_Advantage6bj7r_1200x628.jpg?s=21b113186657ca55feeba27fa01d16c8&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/16754378/Ownership_Advantage6bj7r.jpg","previewContent":null,"content":"

I've touched on this topic before, but if you don't have a clear definition of what constitutes a lead in your business, you're missing out on a massive opportunity.

","publishTimestamp":1721068364,"duration":396,"mediaUrl":"https://mcdn.podbean.com/mf/web/hn95w9wcdibdc2we/Why_Defining_Leads_is_Crucial_in_Your_Business8ysh6.m4a","mediaType":"audio/x-m4a","shareLink":"https://admin5.podbean.com/embed.html?id=pb-i4c8q-166cde8","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-i4c8q-166cde8","transcriptUrl":null,"permalink":"/e/why-defining-leads-is-crucial-in-your-business/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB166CDE8I4C8Q","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":7,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-i4c8q-166cde8","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb23514600","idTag":"i4c8q","title":"Why Defining Leads is Crucial in Your Business","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/16754378/Ownership_Advantage6bj7r_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/16754378/Ownership_Advantage6bj7r_1200x628.jpg?s=21b113186657ca55feeba27fa01d16c8&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/16754378/Ownership_Advantage6bj7r.jpg","previewContent":null,"content":"

I've touched on this topic before, but if you don't have a clear definition of what constitutes a lead in your business, you're missing out on a massive opportunity.

Why Defining Leads is Crucial in Your Business

Comments (0)