The Ownership Advantage w/Tanner O’Brien

No More Guess Work! The First Step in Creating Content

If you are like most, by now, you likely have a basic understanding of how powerful it can be to leverage organic content in your business marketing plan. But having an idea of why, and some clarity on what…doesn’t always equate to clarity on what it the FIRST step.

Understanding Your Core Problem and Identifying Your Ideal Customer: A Small Business Guide

When embarking on a new marketing journey, the fundamental question to address is: What problem do you solve, and who is best served by your solution? This is crucial for any small business aiming to thrive in a competitive market.

The 7 Reminders I Use When Creating Content

When it comes to creating good content for your business, there are a lot of areas you can focus on…and it can become quite overwhelming. To get right down to it, the best content is the content that is authentic to who you or your business is AND is the easiest to stay consistent with.

Essential Metrics to Track for Marketing Success

When it comes to marketing success, the biggest challenge I've seen is that many businesses don’t know where their marketing dollars are going or which strategies are working.

How to Start Creating Content for Business

Creating content for our business can be one of the easiest ways to share our story, build credibility, and provide value for our prospects and customers. Here are a few considerations as we dive into where we can post, what types of content to post, and a few key points on how.

The Strong Foundation Every Business Needs

In the vibrant and competitive business landscape of Austin, success isn’t just about having a great idea or product. It’s about building a strong foundation that supports sustainable growth and long-term success.

How to Get Leads in My Business | 4 Simple Strategies

Leads are the lifeblood of any great business…with a consistent flow of quality leads, we are able to refine our sales process and adapt our product / service at a greater rate. But how do we generate leads?

3 Reasons Why We Should Learn From Multiple Sources

Learning is not just about getting information; it's about how that information is shared and internalized. Through my learning journey, I've discovered something transformative: when different people discuss the same topic, it's like experiencing a story from various viewpoints.

Where Does Your Permanent List Reside

“Profitability comes from repeat business”. This was one of the first lessons I learned in marketing as I began my journey into business.

Building My Target Audience, an In Depth Guide

Identifying our target audience is crucial for success in business. By understanding who our ideal customers are, where to find them, and what matters most to them, we can tailor our marketing efforts more effectively. In this article, we'll walk through a simple process to help us pinpoint our target audience and reach them with precision.