The Ownership Advantage w/Tanner O’Brien

I Tried to Solve the Wrong Problem! | Weekly Recap 5.10.24

Have you ever spent a couple weeks feeling like you are making excellent progress...only to later realize you were focused on the WRONG thing??

The Consideration System | Relationship Building for Your Marketing

Relationships are the bedrock of any successful business. There is a BIG difference between getting someone to buy from you once and getting someone to want to come back over and over again.

This Marketer Needed to Be Reminded More Than Taught | Weekly Recap 5.3.24

Hello everyone! In this weekly recap episode, I dive into a simple example where I needed to be reminded of the things I should be doing in my own business...whilst teaching the concept to someone else. Check out more content and tools on my website at https://tannerobrien.com/

Packaging Your Offer - Marketing Tips for Your Business

The purpose of the Lead Magnet (or Engagement Offer) is simple - capture lead information, gauge a level of interest with your product or service, and open the door to a relationship. (Most effectively paired with conversations)

How My ENVIRONMENT Impacts Me.. | Weekly Recap 4.26.24

I'm sure you've heard it before...your environment can impact how you act and behave...that you are the sum of the people you spend the most time with...etc. Well, I experienced the FEELING of this change in environment this week as I spent a bit of time back in my hometown. Change of environment, change in state of being. Kinda crazy.

What Problem Do You Solve?

What problem do you solve and who is best served by the solution you provide? 

I Was WRONG! Marketing Edition | Weekly Recap 4.19.24

This week I learned a valuable lesson in tracking my marketing...the lesson between monthly totals and cohort totals. Attribution of leads in the funnel based on the month the leads were bought. Short and sweet - enjoy!

Why Marketing Metrics Matter

Clarity kills drama… In marketing, having clarity on what is working and what is not reduces frustration with your campaigns. 

My Top Metrics to Track to Improve Your Marketing

When it comes to success in marketing, the number one challenge I have seen with most businesses is that they have no idea where their marketing dollars are going and deciphering what marketing is working and what is not.
 
In almost every case, there is a lack of understanding of what data to track and how to use it effectively to achieve a return on investment.
 
So, let’s start there…

The Point of Power: Embracing Accountability and Responsibility for Empowered Living - Ep. 002

In life, we encounter various challenges and circumstances that can either empower or disempower us. The Point of Power is a concept that emphasizes the pivotal moment when we take ownership, accountability, and responsibility for our lives, enabling us to operate from a place of strength and influence. It highlights the crucial decision we must make to rise above victimhood and live with purpose and determination.